More Potter?

After days of build-up, JK Rowling has finally announced Pottermore, an online project expanding the reading experience of the Harry Potter series. In this video she explains that Pottermore will be "the place where fans of any age can share, participate in, and rediscover the stories." The website will also sell Harry Potter audio books and eBooks.

Though it was described as "an online reading experience unlike any other," what it really sounds like is a glorified discussion forum. The only crucial difference between Pottermore and other Harry Potter fan sites is that Rowling herself will be contributing to the discussion, giving fans information that can't be found in the books or anywhere else on the internet.

Of course, this is all still speculation and the site itself could be far more than that. Pottermore will officially launch in October, with chances for early entries on July 31st.